Amazon Luxury
Stores
Amazon Luxury Stores is the future of luxury shopping: An innovative experience that gives Prime members access to shop both iconic and emerging fashion and beauty brands, straight from the Amazon app.
To introduce Amazon’s highest profile innovation in the midst of a global pandemic, we developed and executed an integrated creative campaign announcing Amazon as the ‘Next Destination for Luxury’.
AS LEAD AGENCY ON THE PROJECT, OUR INVOLVEMENT WAS ACROSS ALL TOUCHPOINTS, FROM CONCEPT TO COMPLETION, FOCUSING ON:
Campaign strategy, creative direction, and execution
Launch of long form content, social media content, and promo campaign assets (30s,15s, 6s)
Hero campaign photography and unique e-com assets for Amazon’s website and the Luxury Store app
Talent and celebrity engagement + management
Influencer strategy and management
Social and digital advertising toolkits