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La Perla

For their Holiday Season special, La Perla briefed us to celebrate the power of self-love and confidence through a campaign featuring supermodel and actress Joan Smalls. 

Our launch film explores a reflective and liberated female gaze. The film spotlights hero styles from La Perla’s Fall/Winter 2020 collection, taking the viewer through the intricate craftsmanship woven into each piece.

The creative campaign embodied female empowerment through self-gifting, focusing on the delicacy and form of the La Perla collection. 

La Perla campaign, Joan Smalls, Amazon Luxury Store, Goodnews
La Perla campaign, Joan Smalls, Amazon Luxury Store, Goodnews
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Roland Mouret