MAXIMUS
MAXIMUS came to us with a sizable brand communication challenge.They had not been effectively leveraging social media, website UX and CRM for two of their most valuable properties in San Francisco.
They also needed to build awareness, drive consideration, create critical impact in rental conversion, and improve tenant retention. We developed a full 360 content ecosystem built on strategic market research, consumer psychographic development and key cultural and content trends. The results speak for themselves.
A 360 / OMNI CHANNEL CONTENT MARKETING CAMPAIGN, ACROSS ALL TOUCHPOINTS, FROM CONCEPT TO COMPLETION, FOCUSING ON:
Campaign strategy, creative direction, and execution
Full funnel social and digital ecosystem development and management including: Website/ Social Editorial content + Audience Development Strategy + promotion and advertising toolkits
Hero campaign photography and unique e-comm assets for KY website and e-comm partners (Amazon/Target/ Walmart)
Talent and celebrity engagement + management
Influencer strategy and management
Digital Paid media management and distribution
Paid/Owned/Earned media strategy and execution