KY The Update
The KY brand is the market leader in their category, but needed to increase brand penetration with the younger Millennial and GenZ consumers.
We created a 360 campaign built around a publishing partnership with VOX MEDIA and POPSUGAR. Which resulted in producing a new reality show series starring Oliver Hudson & his wife to be released exclusively on POPSUGAR, supported by a full funnel social campaign, influencer and celebrity engagement and even with their own Sex Therapist/ Couple Intimacy hotline.
360 / OMNI CHANNEL CONTENT MARKETING CAMPAIGN, ACROSS ALL TOUCHPOINTS, FROM CONCEPT TO COMPLETION, FOCUSING ON:
Campaign strategy, creative direction, and execution
Launch of long form content, social media content, and Promo campaign assets (30s,15s,6s)
Hero campaign photography and unique e-comm assets for KY website and e-comm partners (Amazon/Target/Walmart)
Talent and celebrity engagement + management
Influencer strategy and management
Full funnel social and digital promotion and advertising toolkits
Paid media management and distribution
Owned/Earned media strategy and execution