Roland
Mouret
To launch designer Roland Mouret in Luxury Digital Stores during New York Fashion Week, we needed an unconventional approach, one that challenged the traditional fashion show.
We broke through the noise of a Covid-hit fashion week by creating a ‘No Show’ - no influencers, no physical location, no models and no waste.
Through a modern and innovative CGI style still unexplored by high fashion, our digital fashion show showcased the model-less collection moving through fantastical utopias brimming with otherworldly forms of life.
These distinctive worlds communicate the anywhere/anytime convenience of Amazon Luxury Stores as well as Roland Mouret’s commitment to breaking boundaries.
